Client: Heinz | Product: Heinz Jalapeño Ketchup
Problem: The ketchup category at large is in decline due to growing condiment choices, such as hot sauce and BBQ sauce, and economic uncertainty.
Insight: People tend to avoid trying new things
Big Idea: The Prank Bottle
Copywriter: Samantha Grossberg
Case Study Video
https://vimeo.com/1039542671?share=copy
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This project has not been commissioned or approved by the client. It was created as a class assignment.