Client: IKEA
Unique Benefit: Furniture comes flat in a box.
Reason to Believe: The furniture is shipped flat in a box and when the furniture is bought in an IKEA store, customers walk out with a flat box.
Insight: Apartments are small and hard to move into.
Big Idea: IKEA's flat boxes can be moved through even the toughest of spaces
Copywriter: Samantha Grossberg
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This project has not been commissioned or approved by the client. It was created as a class assignment.