Client: IKEA
Unique Benefit: Furniture comes flat in a box.
Reason to Believe: The furniture is shipped flat in a box and when the furniture is bought in an IKEA store, customers walk out with a flat box.
Insight: Apartments are small and hard to move into.
Big Idea: IKEA's flat boxes can be moved through even the toughest of spaces
Print Ads
Taxi Cab Ads
Execution: Copy on the hood of taxi cabs in New York City about how IKEA can help you get to the top of the world (or the 25th floor of your NYC high rise apartment).
This project has not been commissioned or approved by the client. It was created as a class assignment.
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