Client: Volvo | Product: Volvo Cars
Problem: People are unaware that even though Volvo cars have become more high tech and modern they are still one of the safest cars on the market
Insight: Consumers have forgotten that Volvo's unique safety features are at the forefront of vehicle innovation
Big Idea: Take the Safer Road
Execution: Develop visually rich ads highlighting how Volvo's safety features can ultimately save a life
Copywriter: Samantha Grossberg
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